Ayla Care Limited
Innovation Centre, Gallows Hill, Warwick, Warwickshire, United Kingdom, CV34 6UW
Registered in England, Company No. 15776884
Ayla Care Limited (“Ayla”, “we”, “us” or “our”) is committed to protecting your privacy and handling personal information responsibly.
Ayla Care Limited is registered in England and Wales under company number 15776884.
Ayla Care Limited
Innovation Centre, Gallows Hill, Warwick, Warwickshire, CV34 6UW, United Kingdom.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, request information, download resources or book a demonstration of Ayla.
It primarily relates to the Ayla website and our business communications. Information processed through the Ayla platform is addressed separately below.
Depending on how you interact with us, we may collect:
We aim to collect only the information reasonably necessary for the purpose for which it is being used.
We may collect personal information when you complete a form, book a demonstration, download or request information, subscribe to communications, contact us or otherwise communicate with the Ayla team.
We may also receive professional contact information through legitimate business relationships, introductions or publicly available professional sources.
We use HubSpot to support website forms, manage enquiries and customer relationships, and send communications.
When you complete an Ayla form, such as our Book a Demo form, information you submit may be collected and processed through HubSpot. Where you choose to receive marketing communications from Ayla, HubSpot may also be used to record your preferences and deliver those communications.
Our forms use Google reCAPTCHA to help protect our website against spam, automated submissions and abuse.
When reCAPTCHA operates, Google may process technical information relating to your device and interaction with the website for security and fraud-prevention purposes.
Further information about technologies used on our website is provided in our Cookie Policy.
We may use your personal information to:
UK data protection law requires us to have a lawful basis for processing personal information. Depending on the circumstances, we may rely on:
Consent — where you have actively agreed to a particular use of your information.
Contract — where processing is necessary to enter into or perform a contract with you.
Legitimate interests — where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and interests. This may include responding to business enquiries, managing professional relationships, improving our services and protecting our website.
Legal obligation — where processing is necessary to comply with a legal or regulatory requirement.
When you submit a Book a Demo form or another enquiry, we use the information you provide to respond to your request and manage our relationship with you.
This is separate from agreeing to receive general marketing communications from Ayla. Where our forms offer you the option to receive other communications, your marketing preference is recorded separately.
Where you have asked to receive marketing communications, or where we otherwise have a lawful basis to contact you, we may send relevant news, insights and information about Ayla.
You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting us. This does not prevent us from sending necessary service, contractual or administrative communications.
We do not sell your personal information.
We may share personal information with trusted service providers that help us operate our business, including providers of website hosting, customer relationship management, forms, communications, analytics and website security.
In particular, our website uses HubSpot for forms, customer relationship management and communications, and Google reCAPTCHA to help protect forms against spam and automated abuse.
Depending on the service involved, these organisations may process information on our behalf or process certain information under their own privacy terms.
We may also disclose information where required by law, regulation or a competent authority, or where necessary to establish, exercise or defend legal rights.
Some of the technology and service providers we use may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure transfers comply with applicable UK data protection requirements and that appropriate safeguards are used where required.
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, regulatory, contractual, accounting or reporting requirements.
Retention periods vary according to the nature of the information and why we hold it. Where information is no longer required, we will delete or anonymise it in accordance with our data retention arrangements unless we are required to retain it for longer.
This Privacy Policy primarily covers personal information collected through the Ayla website and our business communications.
The Ayla platform supports health and care organisations in delivering structured cognitive care, including Cognitive Stimulation Therapy.
Where an organisation uses Ayla in connection with residents, service users or other individuals, the data protection roles and responsibilities will depend on the particular service and processing arrangement.
The relevant health or care organisation may act as the data controller for personal information relating to its residents or service users, with Ayla processing certain information on its behalf under agreed contractual arrangements.
The relevant organisation should provide appropriate privacy information to the individuals whose personal information it collects and uses.
Ayla processes information within its platform in accordance with applicable data protection, contractual, information security and regulatory requirements.
Our website may use cookies and similar technologies to operate correctly, protect the website and its forms, understand website usage and, where applicable and permitted, support communications and marketing.
Some technologies are necessary for security or essential website functionality. Others may require your consent before they are used.
Our website may also use technologies associated with third-party services including HubSpot and Google reCAPTCHA.
Further information is available in our Cookie Policy.
We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.
Access to personal information is restricted according to business need, and we review our security arrangements as our technology, services and risks develop.
No website or online service can guarantee absolute security.
Depending on the circumstances, UK data protection law may give you the right to:
These rights are not absolute and may depend on the circumstances.
If you wish to exercise a data protection right, please contact us using the details below. We may need to verify your identity before responding.
If you have concerns about how we handle your personal information, please contact us so that we have an opportunity to address them.
You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, business practices or legal requirements.
The “Last updated” date at the top of this page indicates when this policy was most recently revised.
If you have questions about this Privacy Policy, how Ayla handles your personal information, or wish to exercise a data protection right, please contact:
Ayla Care Limited
Innovation Centre, Gallows Hill, Warwick, Warwickshire, CV34 6UW, United Kingdom
Email: hello@ayla-care.com